HVAC PPC that reports on booked jobs, not clicks.
We manage Google Search, Local Services Ads, and Performance Max for HVAC contractors. Every campaign is measured against one number: cost per booked job in your service area.
A full HVAC PPC stack. Search, LSAs, and PMax working together
Most agencies run Search only and call it a day. We layer Google Local Services Ads for top-of-funnel emergency calls, Search for high-intent terms, and Performance Max for retargeting and net-new demand, with call tracking wired into every campaign.
Google Local Services Ads (LSAs)
Google-guaranteed placements above the paid results. Pay per lead, not per click.
High-intent Search
'AC repair near me', 'furnace replacement + city', the terms that dial the phone.
Performance Max
Retargeting + display + YouTube working together to catch homeowners in the research phase.
Call tracking + CRM sync
Every call recorded and scored. Booked-job data pushed back to Google to train the algorithm.
Landing pages that convert
Purpose-built HVAC landing pages, click-to-call above the fold, trust signals, financing modules.
Seasonal budget shaping
We flex spend up during heat waves and cold snaps, dial back in shoulder seasons, you don't burn peak budget on slow days.
Frequently asked questions
How much should an HVAC company spend on Google Ads?
It depends on your market's clicks costs and how many booked jobs you want. As a rule of thumb, single-metro residential contractors get reliable data from $3,000–$5,000/month in ad spend; competitive metros run higher. We model your specific numbers (search volume, CPCs in your ZIPs, expected close rate) before you commit.
What's a good cost per lead for HVAC PPC?
Nationally, HVAC search leads typically land between $50 and $150 depending on season, city, and job type, emergency repair leads run cheaper than replacement quotes. The number that actually matters is cost per booked job, which is why call tracking and dispatch feedback are wired into every campaign we run.
Google Ads or Local Services Ads, which is better for HVAC?
Both, layered. LSAs are pay-per-lead and sit above everything, but volume is capped and competitive. Search ads scale further and give you control over offer and landing page. We typically start LSAs immediately for quick wins while Search campaigns gather data.
How fast will I see leads from HVAC PPC?
Ads can be live within a week of kickoff and calls usually start the same day they're approved. Expect the first two to four weeks to be a calibration period while we prune keywords and train the bidding on real booked-job data.
Do I keep my Google Ads account if we part ways?
Yes. We build in your own Google Ads account, you own the account, the data, and the history. No hostage accounts.
Related services
Get an HVAC PPC audit and CPA projection.
We'll model expected cost-per-booked-job in your ZIPs before you switch a dollar of ad spend.