Call tracking: know exactly which dollar made the phone ring.
Half your marketing works. Without call tracking you don't know which half. We wire dynamic tracking numbers into every channel (ads, LSA, GBP, your website) and tie every booked job back to its source.
From 'the phone rang' to 'this keyword booked a $9,000 install'
Every call gets a source, a recording, and an outcome. That data flows into your live dashboard and back into Google's bidding, so budget automatically shifts toward the campaigns that book real jobs, not just calls.
Dynamic number insertion
Each visitor sees a tracking number tied to how they found you, down to the keyword for paid search.
Call recording & scoring
Every call recorded and scored: booked, quoted, missed, spam. CSR coaching gold, dispute evidence included.
GBP & LSA call attribution
Map Pack and LSA calls tracked separately, so organic wins aren't credited to ads (or vice versa).
Missed-call alerts
Instant SMS to your manager when dispatch misses a lead call, with the caller's number to save the job.
Offline conversion sync
Booked-job data pushed back into Google Ads to train bidding toward callers who become customers.
Dashboard + API access
All call data lives in the same live dashboard as your leads, exportable, filterable, CRM-syncable.
Frequently asked questions
Will tracking numbers hurt my local SEO?
Not when implemented correctly. Your real number stays on your GBP and in structured data; dynamic insertion only swaps the displayed number for tracked sessions. This is the industry-standard setup Google explicitly supports.
Do I need call tracking if I already have a CRM?
They do different jobs. Your CRM knows a customer exists; call tracking knows which ad, keyword, or page created them. Connected together (we do this via API), you get true cost-per-booked-job by channel, the number every budget decision should hang on.
Are calls recorded legally?
Yes, callers hear a standard recording disclosure, which satisfies consent requirements including in two-party-consent states. Recordings live in your dashboard for coaching and lead-dispute evidence.
Is call tracking included with your lead generation service?
Yes, every PPC, LSA, and lead-gen engagement includes call tracking by default; it's how we report cost-per-booked-job honestly. This page exists for contractors who want tracking as a standalone setup.
Related services
Stop guessing which marketing works.
We'll audit your current attribution and show you what a full call-tracking setup reveals in the first 30 days.