Local Services Ads, managed properly.
One piece of a full HVAC marketing engine: we run your Local Services Ads profile end to end (bids, reviews, disputes) alongside PPC and SEO, with every lead landing in the same live dashboard.
Why LSAs are the highest-ROI paid channel in HVAC
You pay per lead, not per click, and Google refunds invalid ones. But LSA performance depends on signals most contractors never manage: response rate, review velocity, booking rate, and dispute hygiene. That management gap is exactly what we close.
Full profile & background-check setup
Licensing, insurance, and background checks submitted right the first time, the #1 cause of slow LSA starts.
Bid & budget management
We tune your per-lead bids by job type and season, so you're not overpaying for tune-ups in July.
Dispute & credit handling
Wrong-number, spam, and out-of-area leads disputed within Google's window. Credits tracked in your dashboard.
Review velocity engine
LSA rank is heavily review-driven. Automated post-job review requests keep your profile climbing.
Response-rate protection
Missed LSA calls tank your ranking. We configure call-forwarding and after-hours routing so every lead is answered.
Dashboard + API integration
Every LSA lead lands in your live dashboard next to your PPC and SEO leads, with call recordings and one-click CRM sync.
How we run your LSA program
Verification sprint
We handle Google's licensing, insurance, and background-check process, typically live in 1–3 weeks.
Profile optimization
Service types, service areas, photos, and hours tuned to maximize impression share.
Bid calibration
Per-lead bids set by job type; budget flexes with season and your capacity.
Manage & compound
Reviews climb, response rate stays high, disputes get credited, your cost per lead drops over time.
Frequently asked questions
What do Google Local Services Ads cost for HVAC?
You pay per lead, not per click, typically $25–$85 per lead for HVAC depending on market and job type. There's no charge for invalid leads once disputed, which is why active dispute management matters so much to real cost per lead.
What does 'Google Guaranteed' actually mean?
Google verifies your license, insurance, and background checks, then backs jobs booked through LSAs with a satisfaction guarantee (up to $2,000 for homeowners). The green badge materially lifts answer rates and trust, homeowners treat it as Google vouching for you.
How long until my LSAs start producing leads?
Verification takes one to three weeks depending on how fast your documents are submitted (we manage the process). Once live, leads can start the same day. LSAs have the shortest ramp of any HVAC channel.
Why do I need an agency for LSAs, can't I run them myself?
You can turn them on yourself. But rank inside LSAs is driven by response rate, review velocity, and booking rate, operational signals that decay without active management. Contractors also routinely eat the cost of invalid leads they never dispute. Our management usually pays for itself in credited disputes alone.
Do LSA leads show up in the same dashboard as my other leads?
Yes, that's the point. LSA, Google Ads, Facebook, and SEO leads all land in one live dashboard with source, recording, and status. You see cost-per-booked-job by channel, and the API can push everything into your CRM automatically.
Related services
Get your LSA program managed properly.
We'll audit your current LSA setup (or launch it from zero) and project per-lead costs for your market.