Results & benchmarks

What working HVAC lead generation looks like.

These are the engagement models we build, with the benchmark numbers a well-run campaign should hit. Bring us your service area and we'll model your specific projection, before you spend a dollar.

Google Search AdsLocal Services AdsMeta AdsGoogle Business Profile

The scenarios below are illustrative engagement models using industry benchmark data, not client testimonials. When we model your market on a strategy call, you get the same format with your real ZIPs, real search volume, and real CPCs.

Residential · Southeast US

From 40 to 180 booked service calls / month in 6 months

Family-owned HVAC contractor with a 15-tech team. Combined LSAs, exclusive-lead top-off, and Local SEO across 12 cities.

4.5×
lead volume
$62
avg. cost per lead
38%
close rate
Commercial · Midwest US

$1.4M in new PM contract pipeline in Q1

Commercial HVAC firm targeting facility managers. Search + LinkedIn Ads combined with a rebuilt commercial services page and lead-magnet PM audit checklist.

27
PM contract inquiries
$210
cost per qualified lead
6:1
pipeline ROAS
Residential · Southwest US

Ranked #1 for 'AC repair + city' in 4 cities in 5 months

Growing HVAC brand with no organic presence. Programmatic city pages, GBP overhaul for each location, review generation, and 20-article topical cluster.

#1
in 4 cities
3.1×
organic traffic
58
organic leads / month

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